From Good to Great: A relatively easy step

Patti DeNucci’s book The Intentional Networker is a delightful read for the seasoned networker or those new to networking.  Her book is full of great tips, humorous stories, and practical advice.  Visit the book’s website at 

Patti is an author, speaker and entrepreneur and her company’s website can be found at 

This is a Repost from Patti DeNucci’s Intentional Networker blog at

Ever notice that the people who need help or enlightenment the most are often the least likely to: a) know they need it and b) seek it out?

My friend Nishi Whiteley of Turn Lane Consulting and I compared notes on this today. After reading my book, The Intentional Networker, and giving it a thumbs up, Nishi said, “Patti, the people who read your book are probably the ones who are already pretty good at networking, but they’ve decided they want to be really great networkers.”

Sounded like a reasonable theory to me.

Likewise, I noted that the business owners most likely to hire Nishi for her business development expertise and objective guidance are probably the people who already run pretty good businesses, but they’ve chosen to run and grow really great businesses.

The pattern was obvious. Whether you’re talking about networking more intentionally or building a thriving business, it seems to be a more difficult stretch to move from “mediocre to good” than to progress from “good to great.” We wondered why.

Perhaps the biggest hurdle might be overcoming the blind spots that keep people and businesses in states of perpetual average-ness. Or maybe it’s a momentum thing. Once you know what you don’t know, it’s easier to take the steps to move forward.

Whatever the case, where do you see yourself? Whether it’s your networking, your business, your career, or even your tennis game or your ability to cook a great meal. Are you blindly stuck in a state of not knowing? Oblivious to how much better you can be? Or are you past that; knowing you can improve and taking the steps, even the small ones, that will move you from good to great?

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