No matter what your business is, you need a marketing strategy, some way to reach your target market, and get the word out about your products and services. But every business is going to go about it a different way, as they should because every business had a different target market.
Who is your target market? You might think it’s everyone – everyone can use my product or service. That’s naïve thinking. No matter how great your product or service is, not everyone wants or needs what you have to offer. Once we’ve really honed in on who your target market is, we can start developing a plan to get their attention.
Marketing plans can include:
- Having an online presence like a website
- Social media
- Word of mouth
- Advertisements or spotlights in local publications
- Having good signage at your place of business
- Email marketing
- Online paid ads
- Sales/promotions
Do you need to do all these things? No. You want to do the things that target your audience the most, use the outlets that give you the most bang for your buck, and you might want to execute these actions spread out over time.
A clothing company might focus a lot of its efforts on Instagram. A restaurant might target local publications, have great signage, and make sure they have great Yelp reviews. A consultant might make sure their LinkedIn is up to date and begin creating LinkedIn articles.
Let’s brainstorm together on what your marketing goals are, what avenues we’re going to use, and how we’re going to get your business further down the road of success!