I have helped numerous small businesses set up their social media channels to help them connect to their customers and audience. In addition to a website, social media allows companies to connect to their community with short messages, pictures, or videos in a more dynamic way. I can help you sort out which channels make sense for your company and set up your profile.
No matter what your feelings are about Facebook, there are some businesses that need to connect through Facebook. Facebook has a huge platform with over 2.8 billion users. If your customers or community is predominately on Facebook, then you should be on there as well. I can help you set up your Facebook business page and build your audience.
This is an example of a Facebook business page we set up for a restaurant – Good Luck Grill. We populated it with the basic business info and posts include changes to business hours, upcoming events, job openings, and updates to the grill.
The LinkedIn social media platform is a must for small businesses doing B2B. It’s important to network within your industry and for other businesses to hear your voice. Starting a LinkedIn profile doesn’t take long – let me help you get started.
This is an example of a company LinkedIn profile page. You can fill in all your basic company info, connect with all your employees, and then begin making posts about your company news or share industry posts.
YouTube
Having a YouTube channel is essential for businesses that have videos they want to share with their audience. You can have simple, informative videos that demonstrate your products, how-to videos, virtual tours, or customer testimonials. Let’s discuss what videos make sense for your audience.
This is an example of a company YouTube channel admin page. Once you upload videos to your YouTube channel, you can share them on your website or share them on other social media platforms.
Do you have some fast-moving news to share? Do you have daily quips or quote to impart? On Twitter, you can also share videos or pictures. We can set up your Twitter account if you have a trending topic you’d like to share with the world.
This is an example of the home section of a Twitter account. You only have 280 characters, so make sure you get to the point and make it relevant!
Google My Business
Do you want people to easily find you on a Google search or Google Maps? You need to set up a Business Profile on Google My Business which displays basic info about your business such as location, type of business, hours, website, etc. This is critical for any brick and mortar business like stores and restaurants.
This is what a Google My Business profile looks like when you do a google search. You may have seen them before on the right side of your google search result page. You need to set up a Business Profile to help control this content make sure you drive potential customers to your business.
Yelp
If you are not managing your company’s profile on Yelp, someone else being the authority on your business. Make sure you have your business profile up-to-date on Yelp as well as responding to positive and negative feedback. I can help you manage your small business’ online reputation.
This is what a Yelp profile looks like to users. You’ll want to make sure you have all the pertinent info up-to-date and address any conserns your customers might have. 45% of customers are likely to check Yelp reviews before visiting a business.
Many Others
I have helped businesses with many other social media platforms such as Instagram, Pinterest, and Vimeo.
I know it’s hard to choose which social media platform to use for your business – there are so many. Try to think about who your target audience is – where do they hang out on social media? What content can you produce rapidly and consistently? If you have questions, I would be happy to discuss with you.