Small Business Marketing Services
A good website is critical to small businesses today. Your website is an asset in the same way land or a building is an asset – or it should be. It helps build your brand, cultivate your audience and sell your products or services.
Simple Small Business WordPress Websites
I have built more than 20 WordPress websites for small businesses. What do you need to tell the world? A small business needs to showcase to their community who they are, what services or products they offer, and how to contact them. A website can be a simple one page site or as complex as you want including pictures, videos, e-commerce, and blogs.
I am most familiar with WordPress, but can work with other platforms such as Wix and Joomla. I work remotely as a freelancer, but it you need to meet face-to-face, I am in the Prosper and Frisco, TX area. I charge on an hourly basis because website projects tend to increase or decrease in scope over time. It is $40/hour no matter what skills I am using to build your website.
This is an example of a simple WordPress website built for a small business. The restaurant is in Manor, TX and needed to showcase it’s menu and food as well as communicate it’s location, hours, and Southern charm. We included great pictures of food and social media links.
Updating Small Business Websites
You may already have a WordPress website, but you would like to make some changes. I can help you revamp your home page, add pictures, make blog posts, add pages, etc. Adding new content and pictures helps your SEO (Google rankings). It also gives users a reason to revisit your site and see what’s new.
This is an example of an update to a WordPress website. SWR Technology’s home page was disorganized and had too much text on the page. They needed a revamp to better display their product and quickly communicate their technology visually.
Their website is build on the Wix platform, but I was able to make changes on the backend to make this simple, yet straight forward, home page. I also made several changes to their pages to create a uniform look and feel in under a couple hours.
Media and Videos for Websites
There are a lot of elements that go into a website besides the words/content. They include pictures and videos. Perhaps you need a new slider for your picture carousel. Maybe you need an infographic to explain your product or a concept. I can help you make a simple video introducing your business to your visitors. I am well-versed in Adobe Photoshop and know my way around Adobe Illustrator and Adobe Premier.
This is an example of a slider/banner we added to a website. You can introduce a new product or let people know of upcoming events which gives fresh new look and let’s Google know you have new content.
This is a video that I developed from a few videos clips and some pictures. It’s very basic, but it helps tell a story as to what the company does and what it can offer to customers. They use this on their home page and is attractive to first time visitors.
Website Maintenance
If you are building a website from scratch, you’ll have to consider who will be hosting your website. I can help you set up a hosting package. Once we begin building your site, you’ll need to make sure the website is backed up. And after the site is complete, there is ongoing maintenance to ensure the code is up to date and the site is being backed up.
SEO
SEO is Search Engine Optimization which basically means your Google rankings. When people search on the internet for your business, are they able to find it through the Google results page? Are you on the first page or several pages down? How does someone improve their SEO? I can help you identify what are the best keywords for your webpage and then implement a strategy for ranking higher on those keywords.
This is an example of website traffic increasing on a site in which we implemented the right SEO strategy. This entails great content and properly SEO’ed pages. Over 4 years, we increased all the metrics including number of sessions, number of pageviews, and time on website.
Google Analytics
Google Analytics provides a plethora of data on your website. It can help you understand how many people are coming to your website, where they are located, how they found your site, which pages on your website they are visiting, and how long they are staying on your website. Together, we can use this info to better optimize your website to make sure you are getting the right traffic and you are displaying the right content.
This is a screen capture from the Google Analytics we can generate from your website. You can see here the data displays number of pageviews, number of sessions, where the users are located, etc.
We can use this data to make smart decisions on how to change your website content, better target your audience, and track all marketing efforts.